Ayurveda for pets? This startup is conquering the $ 347 million Indian pet care market with its organic products
Adopting a pet today is like a step towards nesting. It requires the same attention and care that it would bring if they embraced parenting – the best of health care, food and medicines approved by veterinarians and quality care and bathing products for your four-legged family members.
While most pet owners keep food and medicine in mind, what they tend to overlook is the part of the cure. Ask any vet the question, and they’ll tell you horror stories of people using the same shampoo on their pets who would use themselves. The truth is, it’s not all the same. Since animals (and even plants) are also sensitive to pH baby shampoos may turn out to be acidic for your dog’s skin.
These and many other aspects where ignorance could lead to drastic health issues dictate the need for complete pet care – a concern that Petveda based on gurugram is facing head on. The startup, founded in 2014 and started in 2019, it combines the goodness of Ayurveda with modern sciences offer a range of organic products for the care and care of pets.
“All Petveda products are pH balanced and use natural preservatives approved by US and EU standards,” says Dhruv and Kamakshi Kumar, the husband-wife couple behind the brand. “We do not use parabens, DMDM Hydantoin or any other ingredient that we believe may cause harm to the animal or the environment.”
A brand born out of pure love
In 2010, Dhruv and Kamakshi founded Terrai natural products, a company specialized in natural products for body and bath care. In 2014, the duo decided to expand their horizon and moved into the production of quality animal care products, based on the ancient science and knowledge of Ayurveda.
This was the starting from Petveda, a brand that is the culmination of Dhruv’s well-designed and well-defined vision. Coming from a family of entrepreneurs – his father, The late Anil Khanna started an Ayurvedic line for skin and hair care, called Herbline in 1978, which to date produces at their factory in Bhimtal – Dhruv was no stranger to business ideals. And he also knew well the healing properties of Ayurvedic herbs.
So venturing into the domain of Ayurvedic organic products for pets was a breeze.
“Petveda, the name speaks for itself,” says Dhruv. “It defines the idea behind the line, which is a fusion of pet care and Ayurvedic infused goodness.”
“We also avoided the use of aggressive chemicals and artificial fragrances,” adds Kamakshi, “Instead, we use blends of essential oils which, in addition to providing fragrance to the products, also incorporate the benefits of aromatherapy.”
Kamakshi, with whom he worked KLM airlines for four years and Mizuho Corporate Bank for nine years, was involved in the domestic startup in 2017. Coming from a corporate background, she takes advantage of her experience for marketing and promoting the brand at Petveda.